When it comes to brochure printing in Singapore, people often only focus on graphics and illustrations that are used to entice its readers as well as other design elements. Although it is good to come up with an interesting design, words that are put on the flyer can’t have its importance put aside. Words on a flyer are expected to be effective and persuasive so that it can convince the readers and potential customers.
A good flyer for business must be able to communicate a message to its audience, and putting the right words is one of the best ways to do it. If the words displayed on your flyer aren’t effective, you won’t be able to get your message across and people won’t be able to understand what are you trying to say with your flyers.
First, you must know the difference between a flyer and a brochure. Despite being able to be used interchangeably, they are quite different. A brochure tends to have more pages, usually having its paper folded into two or three parts. Meanwhile, a flyer has a single page. Sometimes, a flyer is printed on both sides. It is more difficult to fit words onto a flyer as it has a more limited space compared to a brochure.
Flyer Printing service may help you with creating a good design that accommodates what you want to convey with your flyer. However, you will have to come up with your own words as you understand the best about what needs to be on the flyer. Make sure to make every word count and create an effective flyer. Read below if you wish to learn about flyer writing.
1. Make your flyer stand out
Know of your unique selling proposition compared to your competitor and incorporate this into your flyer. Offer what others can’t and make your flyer catch reader’s attention by it.
2. Avoid overstuffing words
Making your flyer look full by adding too many words is a big no. It can make your flyer intimidating to read, or rather, people will be discouraged to thoroughly read and understand the words on your flyers. Use proper spacing, line breaking, and bullet points as well as numbering. Keep your flyer light and easy to understand. Convey the most with few words as much as possible.
3. A little pressure
Slight play of word on your flyer will create a big impact. Insert some lines such as “limited time” or “limited offer” and see how people will be encouraged to check out on what you offer, especially when it comes to discount. Those kinds of words can increase the urgency and put slight heat on your potential customers that will benefit you.
4. See from your prospect’s point of view
To come up with good wording for your flyer, you should imagine that you are a potential customer instead of a copywriter or a designer. Think of what the customer needs, what they look for, and what they expect from your product or service. Address these thoughts in your flyers.
Proofreading is a step that cannot be skipped when it comes to flyer writing. After you think you are satisfied with the words on your flyer, check for mistakes in spelling or grammar, make sure that it uses the right capitalization and punctuation. Double-check everything as less mistake will help with a flyer’s effectiveness.