Years ago, postcards were very popular as a way of communicating! How about today? Even though technology has changed the way we communicate and we rely heavily on instant messaging, you might be surprised that postcards are still relevant and keep their existence until now! But what is the reason behind that? To find out the answer to that question, you can read some of the points below!
1. Postcard Can Be an Alternative
Postcards are an alternative way of communicating when our society relies heavily on social media or other instant messaging applications to communicate today. Many people find that sending the card gives the recipient more enthusiasm and smiles. Besides, because postcards are handwritten, they have a more personal impression for both the recipient and the sender.
2. From Individual to Business, Postcards Are Versatile
The versatility is one of the many reasons why postcards are used so widely by both individuals and businesses. For individual purposes, postcards can be a medium of communication, they can also be greeting cards or thank you cards, souvenirs, or even collectables. But for business purposes, postcards can be an effective marketing tool! That is why people call it versatile because the card can be adapted to various kind of purposes or activities.
3. Effective Marketing Tools!
Postcards marketing is not something new, but it is a method used by many businesses. There are numerous reasons why this method is chosen, but one of them is because postcards can be an effective marketing tool! Why? That is because, in this method, postcards are only sent to the specific target audiences. Company does not need to do a massive mailing. As a result, this method is quite affordable compared to sending letters to customers or audiences. Especially if the company makes a large number of cards, they can reduce the cost of each postcard.
4. People Love the Affordability
The third reason why postcards are still relevant until now because you can find them offered at quite affordable prices. That is why individuals and businesses still use the card. Plus, you don’t need to put the card in envelopes and use the additional address label. For individual use, that doesn’t really matter. But for businesses, especially marketing, that is a big difference because they can save more money from that!
5. Ease of the Making Process
It is human nature that we love something that easy to do. We don’t have to try hard and use a lot of time! You’ll encounter the same situation when creating postcards because the card-making process is quite simple! And this is one of many reasons that keep postcards in use until now! If you are thinking about making the card, the process of making can be divided into three main steps. The first one is about identifying goals and planning, the second one is about designing, and the last is about getting the card by printing the design at a printing service such as Singapore postcard printing.
