SF Forum

The Future of Work Conference: Bay Area

The FOW Community is delighted to invite you to:

The Future of Work Forum: Make the Future Work For You
San Francisco, CA
April 29, 2015

Udemy Offices | 360 3rd Street, Suite 400, San Francisco, CA 94107
The 2015 Forum is an intimate opportunity and a no-charge event for FOW Community members who are committed to establishing business strategies today that will address the complex issues organizations will face tomorrow, and future-proof their existence.  
The forum will offer our members the opportunity to converge and learn from, engage, and exchange ideas with noted business leaders and each other.
The day program will focus on themes that will move you to rethink the future of work.  You will gain unique insights in business strategy, how to navigate change, and how to re-work work.  
Topics Covered Include:
  • Enterprise Collaboration
  • Workplace Culture
  • Leading and Engaging The Millennial Workforce
  • Workspace Design - Tour Airbnb
  • Wearable Devices and Corporate Wellness
  • The 3 Worlds of Work
  • Training, Learning and Filling the Skills Gap

The intimate forum is centred on interactive presentations and discussions, member dialogue, with ample opportunity to engage with invited speakers, connect with other members and build relationships that foster strategic conversations. 
The Future of Work Forum will give you a 360’ view of the future of work providing you with:
  • Inspiring ideas and practical advice from our speakers and your peers.
  • Tour to give you a more in-depth look at what one of the most innovative companies is doing today - and planning for tomorrow.
  • 1:1 sessions where you’ll get the advice you need. 


8:00 AM - 8:30 AM
Continental Breakfast
8:30 AM - 9:00 AM
Connie Chan and Jacob Morgan
FOWC Welcome and Announcements 


9:00 - 9:45 AM 
Anna Binder, VP, People, MuleSoft
Culture Is Not Beer on Fridays. How to Develop a Culture That Matters and Will Help You Win.
Company culture is all the buzz in the business world today. Some companies provide free lunches, and onsite amenities like dog sitters and hair salons, however, Anna Binder knows that boosting company morale means more than free beer on Fridays. Changing company culture for the new way to work is a requirement for the modern business but creating a great one is not easy. Physical environment, technology, transparency, leadership and many other factors all have a role to play in creating an environment where employees are engaged, happy, and always performing at high levels.  
Anna will share with us the most important factors for creating a desirable corporate culture, one in which lead to being ranked by Glassdoor as one of the best places to work in America as a great place to work.


9:45 AM - 10:30 AM 
Pat Wadors, VP of Global Talent, Linkedin
Leading and Engaging the Millennial Workforce
Today's employers and managers have to think differently to fully engage the millennial generation.  Millennials craft their "career path" more like a passport of life experiences and they pick up skills like we would stamps on our passport. They are not climbing a "ladder". They are motivated by purpose and curiosity.  They are the first digitally native generation - the rest of us adapted/faked it. They are also the most socially engaged community, leveraging their network to live their lives.  So how does today's manager hire and fully engage that type of talent?  How long will they stay in any one position or company? How does the new employer / employee compact work with this generation?  Well it’s changing and Pat will share how we have to adapt to not only survive but thrive in today’s economy.


10:30 AM - 10:45 AM

Short break


10:45 AM - 11:30 AM
Antonia (Toni) Cusumano, Principal, Technology Sector People & Change, PwC
The Future of Work - Journey to 2022 and the Three Worlds of Work

Tremendous forces are radically reshaping the world of work as we know it. Disruptive innovations are creating new industries and business models and destroying old ones. New technologies, data analytics and social networks are having a huge impact on how we communicate, collaborate and work. Many of the roles and job titles of tomorrowwill be ones we’ve not even thought of yet. 
Using insights and examples from her years working with clients, Toni will focus on how the changing business landscape will impact your people management strategy, PwC’s analysis of the three distinct ‘worlds’ of work, and planning for the challenges ahead..


11:30 am - 12:00 PM


Lunch time presentation
12:00 PM - 1:00 PM
Paul Sebastian, VP and GM, Udemy for Business and Dan Chou, Director of Sales for Udemy for Business
Why Online Training is No Longer a Nice to Have, But a Must-Have
Industry-leading brands like 1-800-Flowers, Lyft, and Datalogix leverage the comprehensive Udemy for Business solution to fulfill their training needs. An extensive library of relevant, in-demand courses from expert instructors and the intuitive course creation platform comprise essential topics for every skill set you need including Sales, Design, Strategy, and Management. Find out how high-growth organizations are leveraging online learning to help with onboarding high volumes of staff to ensure employees receive the training they need to be successful.


1:00 PM - 1:45 PM
Gloria Burke, Chief Knowledge Officer,  Unisys
Culture Transformation:  The Key to Maximizing Value from Enterprise Social Business Technologies
Transforming to an enterprise social business platform is a complex undertaking and requires a clear strategic vision, objectives and goals, leadership and stakeholder alignment, and a compelling case for change in order to secure adequate funding and resourcing, and derive maximum value from social technologies across the enterprise. It also requires the ability to identify and prioritize business issues and requirements in order to build a holistic, end-to-end implementation road map, leveraging the right mix of social technologies, employee engagement and change management, integration with business processes, as well as an effective governance model, in order to be both successful and sustainable.
Gloria Burke shares insights from the company’s industry recognized and award-winning social business transformation framework. She will also share the company’s approach to its cultural transformation that resulted in an unprecedented 91% employee adoption and engagement rate within 18 months of its implementation. 


1:45 PM - 2:30 PM
Rich Pearson, SVP, Elance-oDesk
The Rise of Freelancing and How to Create Flexible Teams
In a report released last month, Staffing Industry Analysts estimated that independent consultants did $1 trillion of work globally in 2013. Fifty three million Americans freelanced last year -- more than a third of our workforce, and is projected to reach 40% by 2020. What does this mean for your business? Rich Pearson will answer this question and discuss other realities and opportunities businesses facing, including what might it look like if you rebuilt your team from scratch; what are examples of businesses innovating their hiring approach by tapping into freelancers; and how does hiring freelancers and building flexible teams work?


2:30 PM - 3:15PM
Stuart Poole, Corporate Wellness, FitBit
Improve Employee Health..And Your Bottom Line
Corporate wellness results in happier and healthier employees.  By increasing employee participation and engagement, organizations experience a decrease in sick leave days and healthcare costs. Stuart Poole will discuss flexible, scalable solutions that can help employees reach their wellness goals, and as a result, increase employee productivity that can help organizations achieve their business goals.

3:15 PM 

Wrap Up and Head Over to Airbnb Offices
Walk, drive, Uber/Lyft.  We’ll see you there!


4:00 PM - 5:00 PM
Aaron Taylor Harvey, Airbnb
Airbnb Awesome Office Tour
Constructed into a sleek environment, the Airbnb Headquarters is located in a space that was once a former industrial manufacturing facility, built in 1917.  The light-soaked office is a reflection of both the brand, and the tech world’s new way of working. A massive open atrium welcomes visitors to Airbnb office. The 72,000-square-foot space is equipped with art installations, a cafeteria named Ate Ate Ate (a pun after the building’s 888 address), conference rooms that are inspired by actual Airbnb global listings, and exposed hallways that encourage a flow and allow employees to feel free to work wherever they want.   
Airbnb will give us a guided tour of their HQ and provide a sneak peek into their as yet, unopened new floor, followed by a Q&A session.  Be prepared for lots of design eye candy.

5:00 PM onwards

Evening dinner activity will be shared nearer the time of the Forum on this page.


Join other strategically focused, forward-thinking business leaders representing the world’s most innovative and progressive organizations.

All FOW Community Members are both welcomed and encouraged to participate in this event - please reserve your seat today!

For more information or to express your interest in attending, please contact Jacob Morgan at jacob@fowcommunity or Connie Chan at connie@fowcommunity.com.



A special thank you to our in-kind sponsors

Forum Location:

Udemy Office
360 3rd Street, Suite 400
San Francisco, CA


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